We collaborated with Eolo Cerámica in 2012 to promote her new shop in Madrid.
The goal was promoting the shop in order to make potential customers visit it. For this reason, we developed a marketing strategy with special focus on social media to target potential customers by interests.
Once targeted, we created special activities for them like promotions in social media, in-store events and polls to know their opinion about her products.
All these activities were reinforced by posting multimedia content and interacting with followers.
The following promotion was created for Valentine’s Day. Each participant would send her favourite love poem in order to get a handcraft heart to pick up at the store.